Here Are the Top Five Selling Ocean Cruise Lines, According to Travel Advisors
Travel advisors make up one of the important sales channels for ocean cruise lines. If you ask any cruise line executive, the majority will explain that between choice of itinerary, cabins, inclusions, and more, travel advisors are able to get the right client on the right ship at the right time in the right place, more often that a consumer would be able to do themselves.
That’s important because the cruise industry philosophy has always been that if a consumer is placed on the right ship, the odds are they will fall in love with cruising as a vacation mode, and will turn into often repeat cruisers.
As part of TMR’s latest Outlook on Cruise Trends, we asked over 850 travel advisors to tell us which cruise line brand is their top-selling one. The results, which are below, show that those that serve the contemporary and premium markets, and those that have the largest ships, tend to be the most popular brands among travel advisor clients. More niche cruise lines, with smaller fleets, fell outside of the top five.
Here are the results:
1. Royal Caribbean International
Royal is also able to offer onboard amenities that tend to help draw in that first-time cruiser, including rolling out over 40 dining, drinking, and entertainment options on its newest ship, Icon of the Seas, which is slated to debut in January 2024.
2. Celebrity Cruises
Celebrity earns high marks for its all-inclusive pricing—more than 7 in 10 travel advisors say their clients prefer all-inclusive pricing—and its premium onboard offerings.
Recently, Celebrity became the first ocean cruise line to earn Forbes Travel Guide (FTG) Award. It joined an exclusive group of fewer than 20 land-based properties with more than 1,000 rooms in the world to receive the award. The line earned Star Ratings on five of its "resort at sea" ships: Celebrity Apex, Celebrity Edge, Celebrity Flora, Celebrity Millennium, and Celebrity Summit.
3. Norwegian Cruise Line
Norwegian recently unveiled a new commission payment policy where it would pay commissions on NCFs to agencies who have created marketing plans that receive approval from the cruise line. According to Norwegian, the response to that from the trade was “overwhelming.”
4. Princess Cruises
Princess most recently floated out its next-generation Sun Princess ship. The 4,300-guest Sun Princess is scheduled to debut in early 2024. It will be the largest ship in the Princess fleet and be the first to feature The Dome, a cutting-edge day-to-night entertainment space "inspired by the terraces of Santorini."
5. Holland America Line
The cruise line, which operates under the Carnival Corp. banner, scores big when it comes to its destination focus, something that 76% of advisors said was important when selecting a cruise vacation, a factor that was only second to price/cost at 79%.
For 2024/25, Holland America is introducing a number of longer Caribbean cruises, including options from Boston and the line's return to Bermuda. The longer itineraries are part of the line's new focus on longer sailings