Be a L.A. Insider

http://insider.discoverlosangeles.com./

Los Angeles Tourism & Convention Board (L.A. Tourism) has launched ‘L.A. Insider,’ a new online training tool for travel trade professionals in Scandinavia.

The mobile and tablet-friendly programme is the first of its kind for L.A. Tourism. It has been designed to help Scandinavian travel trade better sell the city and stay up-to-date with its latest offerings.

New restaurants, attractions and hotels are opening up quickly to meet demand and it can be difficult to stay on top of all the new developments – L.A. Insider aims to provide the travel trade with a one-stop-shop platform for everything they need.

L.A. Insider, developed by TravPRO which also launched Visit California’s STAR program, will provide easy access to L.A. Tourism’s marketing assets, sales collateral such as factsheets, maps, videos and even neighborhood tours in virtual reality. The program also provides information on the gateway to the West Coast, Los Angeles International Airport (LAX), and updates on the airport’s multi-billion dollar modernization program with multimedia assets added as they become available.

Participants who complete the L.A. Insider training will receive a certificate, access to discounts and specials from L.A. members, the opportunity to participate in FAMs and be entered to win a trip to one of L.A.’s award shows.

Demand for a bespoke online portal of information and selling tools for the travel trade is strong and growing, as global demand to visit Los Angeles continues its rapid upward trajectory. A record 48.3 million tourists visited L.A. in 2017, a figure that is expected to reach 50 million by 2020.